Someone doesn't watch the Discovery Channel

Now that I'm working at a sign company, I've become hyperaware of the signage different businesses use, particularly on their vehicles. I saw a truck the other day that had a zebra stripe pattern printed down the sides. On the back was their company motto: We Stand Out.

Nevermind the fact that the stripes on zebras help them blend together into one amorphous mass to confuse predators, which is the diametrical opposite of "standing out."

In a perfect world, I could go to these people and tell them exactly where they went wrong between concept and execution, at which point they'd smack their forehead comically, say "Oh my gosh you're right!", and give me a big check.

I don't expect that to happen anytime soon.